We believe in our continuous pursuit of environmental sustainability, and this belief guides every decision we make. We find inspiration in doing so in nature and believe that nature is not merely something to be cherished and protected, but should also be emulated as a model of sustainability.



Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

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Click on the icons to learn more about Aveda Aveda supports clean water initiatives – because clean water changes lives First beauty company to use 100% post-consumer recycled PET plastic for skin & hair product packaging First beauty company to use 100% post consumer recycled PET for skin & hair rangesANDReduced the size, weight and production processes of packaging wherever possible Continually strives to increase the use of naturally derived ingredients in their products – 90% of essential oils and raw herbal ingredients are already certified organic Aveda is partnered with non-profit organisations whose work supports social and environmental development The first beauty company to manufacture its products using 100% certified wind power Aveda is a cruelty-free brand.It does not test on animals – and it never asks others to do so on its behalf The first privately held company to sign up to the CERES (Coalition for Environmentally Responsible Economies) Principles code of conduct Aveda embraces the Cradle to Cradle philosophy which promotes the creation of things that are good for the Earth – rather than less bad

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